About

History

Beer for Boobs was established in 2008 by Lisa White of White Labs. The journey began after enduring her first 3-Day Susan G. Komen walk in 2008. That year, Lisa walked 60 miles (while 5.5 months pregnant!) for her Aunt Terry, her cousin Loretta, and another team member who were all recently diagnosed. Seeing 4,000 people united for a common goal, and 20-something-year-olds who had lost their hair through their cancer treatments cheering us on was truly unforgettable. The experience was so eye-opening she knew she had to somehow tie in an organization that would help with the research of breast cancer and help survivors and their families.

Fast forward 12 years later and the organization has raised up to $450,000 for breast cancer research and the American Cancer Society.

What We Do

Beer for Boobs is a nonprofit organization dedicated to raising funds for breast cancer research, patient support programs, and increasing awareness.

We partner with breweries and small businesses to create charity beers, and we bring our mission to life by selling merchandise at beer festivals and community events. Every purchase and partnership helps fund meaningful change.

Education is a big part of what we do. You’ll often see us with our prosthetic breast display, where we teach guests how to perform a proper self-exam, recognize warning signs, and understand the stages of tumors. Our goal is to empower people with knowledge, because early detection can save lives.

The funds we raise go toward supporting impactful organizations like the American Cancer Society, helping advance research and provide critical resources to those affected by breast cancer.

We are a 501(c)3 nonprofit raising funds and awareness for breast cancer through craft beer, events, education, and a mission that makes a difference.

Did you know?

Breast cancer often has no symptoms when the tumor is small and treatable, which is why screening is the most valuable tool for prevention.

The most common physical sign is a painless lump in the breast or surrounding lymph node area.

Approximately 1% of breast cancer diagnosis will be diagnosed in men.

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